5 ms·
This is precisely what happened. When google merged with doubleclick.net the new company should have been named doubleclick.net and not google. The old google
by 20after4 3y ago
This is precisely what happened. When google merged with doubleclick.net the new company should have been named doubleclick.net and not google. The old google ceased to exist at that point and was swallowed by an advertising company.
I strongly agree with this bill hicks bit on advertising:
https://www.youtube.com/watch?v=-gd01vfKfr0 https://www.youtube.com/watch?v=-gd01vfKfr0
- ceph_ 3y ago[flagged]
- formerly_proven 3y agoRegarding unhinged ideas, doubleclick is quite old, but is it old enough that opening a hyperlink would've typically required a double click at the time? Or is the metaphor here that their ads are so amazing people are double-clicking them in ecstasy?
- foobiekr 3y agoOpening a hyperlink has never required a double click in browsers. Not from Mosaic forward.
- Tagbert 3y agoDouble-click, as others have said was never something you did with hyperlinks, even before the web. Double-clicks were used with icons on the desktop because you could do more with an icon than just open it. You could move it, copy it, etc. Double-click was a convention for a shortcut to open the reference of the icon. A single-click would have not allowed those other actions.
- Terretta 3y agoBecause of this, double-click became business speak for going to the next level of detail, digging into, etc. The idea behind this name for ads was: this company makes ads relevant and compelling, so users drill into them and find whatever you want to advertise. For what it's worth, because of the affordance you mention, even though users didn't have to, they consistently double-clicked banner ads, and most things they wanted to activate, even after they learned they only had to single click the blue underlined things.
- subpixel 3y agoYour use of the past-tense is premature, I see double-clicking all the time at work.
- deleted 3y ago[deleted]
- tempest_ 3y agoHave we moved so far past the desktop that this knowledge is starting to be lost? I had to swap real quick to my desktop and see if I still had to double click an icon just to be sure. I mostly access things with the super key / search now and I guess people with phones would just tap an icon.
- emodendroket 3y agoYou can configure single clicking in Windows, or at least you once could.
- account42 3y agoYou can but that means hovering over files for a second will select them (and clear your previous selection). Other systems (e.g. KDE) manage single click to open without that annoyance.
- deleted 3y ago[deleted]
- account42 3y ago> A single-click would have not allowed those other actions. Yes it would. And did. Windows chose double click to open but other systems managed with a single click while still allowing you to drag around icons and files.
- 20after4 3y agoI was being hyperbolic but it's not that far from the reality of the situation. Google's decline started around the same time as that merger. I'm not the only one who thinks this way: https://www.nytimes.com/2020/09/21/technology/google-doubleclick-antitrust-ads.html https://www.nytimes.com/2020/09/21/technology/google-doublec...
- cduzz 3y agoSee also Boeing merging McDonald Douglas[1] [1]https://qz.com/1776080/how-the-mcdonnell-douglas-boeing-merger-led-to-the-737-max-crisis https://qz.com/1776080/how-the-mcdonnell-douglas-boeing-merg...
- hinkley 3y agoI know there were rumblings in the late 00's and early 10's about how McDonnell Douglas culture and executives were ruining Boeing. But some people take a step farther back than this and blame Congress for the 737 MAX. They basically forced the merger, and unhappy weddings make for unhappy homes.
- cduzz 3y agoI've seen plenty of mergers where there's a weird brain transplant and flippozambo! the acquired company's leadership is now in charge of the buying company. The fish, as they say, trots from the head.
- stcroixx 3y agoI totally agree with you. Ads have influenced everything they’ve done since. It’s like a brilliant, talented individual who has been addicted to heroin for a decade.
- eyegor 3y agoYeah but google also became wildly successful to the point that they blow money on ventures with no real businesses plan and give up two years later when they can't turn a profit. They effectively have a blank check at all times. They're more like a businessman who's addicted to making money at the expense of all their personal relationships.
- romusha 3y agoIs there any good search engine these days?
- tomcatfish 3y agogrep
- graevy 3y agoNot really. LLMs are good if you account for hallucination.
- supriyo-biswas 3y agophind.com Kagi (don’t use it personally)