I don’t think the ad revenue for these two days is the important bit here. Reddit wants to IPO later this year and this protest highlights a very real existenti

I don’t think the ad revenue for these two days is the important bit here. Reddit wants to IPO later this year and this protest highlights a very real existential risk behind Reddit’s business model. Reddit is entirely dependent on a large number of unpaid volunteers to moderate their site. Without moderation the site will turn into a cesspool of spam and other unsavory content. No brand is going to want to put their adds next to that. The problem is that unpaid volunteer have no obligations towards Reddit. They aren’t employees so you can’t fire them, they aren’t depending on Reddit for their livelihood and you can’t easily replace them (you’d have to find another sucker to provide free labor for you). They certainly can’t afford to hire enough people to replace the volunteer moderators. So Reddit is now pissing off the very group of people they depend on for their existence, a group of people that can walk away from Reddit with zero consequences. They have shown time and again to not care about the people they need the most to remain in business. They are one dumb-ass move by the admins away from going belly up. Does this company sound like a good investment opportunity to you ?