Google has to know about the site before it can index it. Set up the sitemap, then link the sitemap in from Google's Search Console Tools, and install Google A

Google has to know about the site before it can index it. Set up the sitemap, then link the sitemap in from Google's Search Console Tools, and install Google Analytics. This will help Google pick up that your site exists. Make sure your robots.txt file is configured to allow crawlers. Make sure your pages aren't inadvertently NOINDEX'd. SEO isn't as relevant as it used to be, but all this stuff should be part of your QA and pre-launch checklist. Get 90+ Lighthouse scores. https://developer.chrome.com/docs/lighthouse/overview/ https://developer.chrome.com/docs/lighthouse/overview/ Run your pages through WAVE or some other accessibility checker. https://wave.webaim.org/ https://wave.webaim.org/ Run your home page through Security Headers or some other front-end security audit. https://securityheaders.com/ https://securityheaders.com/ Set up uptime monitors on every page that gets more than 1% of your traffic... check page load speeds and HTTP response codes -- you never know when a WAF or some other system will get mucked up.