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> The podcasting initiative was doomed to fail… Except that it didn't. Before Spotify, "podcasting" meant "open medium based on web standards". Spotify embrac
by CharlesW 3y ago
> The podcasting initiative was doomed to fail…
Except that it didn't.
Before Spotify, "podcasting" meant "open medium based on web standards". Spotify embraced/extended/extinguished it to the point that even technical people happily call shows distributed on closed platforms like Spotify and YouTube "podcasts".
Since freeing the word "podcasting" from its open, standards-based chains, Spotify now claims to be the largest podcast listening platform with 25% of U.S. listeners. As a closed platform, there's no way to independently verify whether Spotify is cooking their metrics books.
- Despegar 3y agoThis is an academic argument for a purist. The fact is that Apple checkmated them by allowing monetization of podcasts directly. Without being effectively countered, Spotify wouldn't just be 25% of the market, they'd be the YouTube of podcasting.
- xnx 3y agoWill be interesting to see if YouTube turns into the YouTube of podcasting.
- CharlesW 3y ago> This is an academic argument for a purist. Yes, this is Spotify's argument to anyone who says it's bad that they liberated "podcasting" from web standards. > The fact is that Apple checkmated them by allowing monetization of podcasts directly. That's not how it works — as with Spotify, listeners pay Apple, and then Apple gives podcasters a percentage of the proceeds. https://podcasters.apple.com/support/892-apple-podcasters-program-overview https://podcasters.apple.com/support/892-apple-podcasters-pr...