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>The podcasting initiative was doomed to fail as soon as Apple started allowing individual podcasts to monetize directly. Eh, as someone who never listened to
by hospitalJail 3y ago
>The podcasting initiative was doomed to fail as soon as Apple started allowing individual podcasts to monetize directly.
Eh, as someone who never listened to the big guys or use Apple's podcasts, I'd hardly give Apple credit. It was just impossible to put podcasts behind a paywall after they were free for a decade.
It truly seems like a stupid thing. Reminds me of how one of the satellite radio companies would buy a popular radio host, and that popular radio host would lose their popularity in exchange for millions.
- Despegar 3y agoIt could have worked, but only if Apple remained asleep. Paying for big shows like Joe Rogan has given Spotify a large market share in podcasts. Obviously they weren't going to offer upfronts to every single podcast. Their strategy was to bring users in with the biggest shows, and have the rest of the podcasts feel like they have no choice but to move to Spotify to monetize (via their ad-tech).