So it's really an automation problem. It should be easy for males to broadcast a crafted message to everyone. It should be easy for females to filter messages u

So it's really an automation problem. It should be easy for males to broadcast a crafted message to everyone. It should be easy for females to filter messages using complicated criteria. However, this requires a lot of computation and dating sites form monopolies at which point they stop innovating. The solution to that is open-data peer-to-peer. Sematntic web technologies solved that problem. Use an ontology editor like Protege to create your profile and publish the data as rdf. Other people would download the data and queries on it.