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The closest you can get, I think, is to position yourself as what works as an inoffensive, neutral, background option for always-on TVs (the cable news version
by jcranmer 3y ago
The closest you can get, I think, is to position yourself as what works as an inoffensive, neutral, background option for always-on TVs (the cable news version of USA Today, basically). You can probably be (barely) profitable with such a model, but you're really going to have settle yourself with having no growth potential.
> Game of Thrones, which is premium cable content, averaged almost 30x more
To be fair, I'm pretty sure that Game of Thrones is the most-viewed premium cable content in history.
- kevinmchugh 3y agoThe neutral background offerings I've encountered in the last few years are: HGTV, food channel, CNBC/fox business, and, strangely often: the Conan interview where Rob McIlhenny talks about getting buff. In a dentist, car showroom, or airport, it's a real risk to show the news. House hunters or guy fieri are way more neutral