> It incentivizes the right people with the power and market participation to optimize for the right thing. How so? At that point it's a small cost buried (rea

> It incentivizes the right people with the power and market participation to optimize for the right thing. How so? At that point it's a small cost buried (read: hidden) in much larger cost. Who is going to go to the mat for "the kidz" if no one is going to notice the savings?