Creeps can't stop themselves from creeping. How about this: Step 0 - define the ungameable behaviours that you know will result in an improved business outcome

Creeps can't stop themselves from creeping. How about this: Step 0 - define the ungameable behaviours that you know will result in an improved business outcome. Step 1 - tell everyone about these behaviours so that don't have to guess about what should be done to make the business great. Step 2 - track all of behaviours to ensure that everyone is doing them. It isn't necessary to be a creep about it because the behaviours cannot be gamed. If you find that you have to be a creep to accomplish your objectives, go back to step 0. Please don't retort with creep's favourite quote: "Once a measure becomes a target, it ceases to be a good measure.". If the measure is any good it is fine if it becomes a target. As an example, NPV is a fine measure and fine target.