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Yes. I create content, which generates traffic, which generates ad-revenue.
by yukinon 3y ago
Yes. I create content, which generates traffic, which generates ad-revenue.
- sangnoir 3y agoThere's not going to be a lot of ad-revenue if a sufficient number of users are like you that use 3rd party clients. Content creation/consumption on Reddit follows power laws, therefore the vast majority of Apollo users are consumers who do not generate any ad-revenue while costing Reddit compute and bandwidth.
- Zak 3y agoThe percentage of views from third-party clients is single-digit, but it's likely a significantly above-average percentage of those are power users who generate content, moderate subreddits, or both. This suggests to me that management is not interested in making it a long-term sustainable business after the IPO, but in a short-term cash grab.