My startup is tackling what my former employer attempted to do, but I'm going to do it much better and sell a far superior product. I interfaced with customers

My startup is tackling what my former employer attempted to do, but I'm going to do it much better and sell a far superior product. I interfaced with customers and users at my last company. They failed to address the pain points that were brought up. Additionally they failed to pay attention to how the needs of users were evolving. I took it upon myself to address these customers and build something better.