I think the problem is more fundamental than just what "data says". I think in a sense the way you measure things carry a lot of information, of course, but the

I think the problem is more fundamental than just what "data says". I think in a sense the way you measure things carry a lot of information, of course, but the resulting data in itself doesn't tell anything without context. A good book that I think illustrates this is How to Lie With Statistics, by Darrel Huff.