Some early adopters of mastodon have high expectations that the absence of adtech will create a utopia. Ofcourse that wont happen. Online platforms had problems

Some early adopters of mastodon have high expectations that the absence of adtech will create a utopia. Ofcourse that wont happen. Online platforms had problems way before adtech. Some also have plain wrong experctations e.g regarding privacy. You also have enormous inertia and network effects to overcome for people to switch. Many simply disengage or opt for the least bad option. In any case most flavors of the fediverse not ready for mass market from a ux perspective. What is interesting about the fediverse at the current stage is that it has established beyond doubt the viability of flexible new patterns for how to organize social platforms. An enormous step but it will require many more before its the new normal.