This is a really interesting article, and one that quite a few creators I know can agree with. It's especially common to end up in this situation on sites like

This is a really interesting article, and one that quite a few creators I know can agree with. It's especially common to end up in this situation on sites like YouTube, since it's far easier to build a successful channel based on a specific topic than you as a creator/internet personality. Unfortunately, that platform does everything in its power to make broadening your subject matter a complete nightmare, and will force you to continually make content you don't care for if you want to keep succeeding there. If you're known as the 'Star Trek guy' or 'Marvel guy' or 'Legend of Zelda guy', then anything outside of that context is as good as dead on a channel devoted to it. YouTube sees your existing fanbase doesn't care as much for it, they think the video sucks, and basically kills it unless you can market it through third party means. So you either remain trapped, outwardly doing well while growing to loathe your subject matter of choice, or you have to quit and start anew, losing about 90% of your audience in the process. But I guess it works the same in other places too.