> Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving hu

> Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving human. Niche strategy is great at the former, but the latter requires something else entirely. You are not your product. You are not your niche. You are what created those, and you can build on that. I'm finishing my fourth book and planning a fifth. Each is quite different and they are not in any sense a series, but each one beyond the first had the preceding as a springboard. I didn't plan it that way, but they’ve taken me on a fascinating journey. Adjacency is a wonderful thing.