What's might he do instead? He could make lots of posts about the expensive getaways he goes on, the lavish meals he eats, the high end private school he sends

What's might he do instead? He could make lots of posts about the expensive getaways he goes on, the lavish meals he eats, the high end private school he sends his kids to. I don't doubt that he does all that stuff. But if he made a point of posting about it, people would hate him even more than they already do. The only parts of his life he advertises publicly are the ones that don't make him look like a rich asshole. Going off that, you might well think all he does is try to seem like a good person all the time. Which is largely the goal.