It's obvious they're trying to push the app as hard as they can get away with, but I'm confused as to how "unreviewed" content relates to the viewer using the w

It's obvious they're trying to push the app as hard as they can get away with, but I'm confused as to how "unreviewed" content relates to the viewer using the web or the app. If anything, I'd expect the opposite; app stores sometimes object to spicy content.