I think they were trying to use the technology to get the pizzas to their customers faster and cheaper than a typical pizza place. I actually ordered from them

I think they were trying to use the technology to get the pizzas to their customers faster and cheaper than a typical pizza place. I actually ordered from them a bunch a few years ago before they shut down, they were pretty good - good food, good prices, fast delivery. I guess it just wasn't sustainable though, which is unfortunate.