4 ms·

Microsoft launches no holds barred anti-Google campaign [video]

17 points by kemper 15y ago

macmac 15y ago
Steve Ballmer's personality in ad form: crude, classless and just not funny.
- redthrowaway 15y ago
  You know, I actually had a good chuckle at it. Sure, it's of the same quality as the usual Microsoft fare, but it was light-hearted and fun. It won't have much of an impact, but it's fun to watch. Besides, the continued success of MS's productivity suite depends far more on Sales and Enterprise Relations than on corny attempts at viral videos. This is just blowing a raspberry at Google.
its_so_on 15y ago
it says at the end that Google killed off gears and wave, buried buzz, and that if Google Apps meets its grave, your busuiness is hosed. After starting by saying that the guy has 12 years in ad experience (Google's revenue stream). I believe that it does a fair job representing continuous integration on Google's part, their philosophy about continuously and silently making it better. I think in its ugly microsoft-type tasteless way it does OK at communicating its message to decision-makers at big companies. I would also add that it's not a straw man. If someone let me bet ten dollars on Google killing Google apps in the next 5 years (or maiming it beyond recognition/usability, and not allowing me to access a version I can/want to use), and I get a thousand dollars if it happens, then I'd probably take that bet. That ten dollars isn't money down the drain, it probably has a decent chance of paying off and is worth my making that bet. Now put yourself in a fortune 500's shoes and their level of aversion to change risk...
timjahn 15y ago
When I see a major corporation launch an ad as childish and desperate looking at this, I only think one thing: they're scared, desperate, and running around trying to figure out why things aren't looking so good on the road ahead. I truly could only see Microsoft launching something like this. No other company would be so foolish.

17 points by kemper 15y ago

macmac 15y ago

Steve Ballmer's personality in ad form: crude, classless and just not funny.

redthrowaway 15y ago
You know, I actually had a good chuckle at it. Sure, it's of the same quality as the usual Microsoft fare, but it was light-hearted and fun. It won't have much of an impact, but it's fun to watch. Besides, the continued success of MS's productivity suite depends far more on Sales and Enterprise Relations than on corny attempts at viral videos. This is just blowing a raspberry at Google.

its_so_on 15y ago

it says at the end that Google killed off gears and wave, buried buzz, and that if Google Apps meets its grave, your busuiness is hosed. After starting by saying that the guy has 12 years in ad experience (Google's revenue stream). I believe that it does a fair job representing continuous integration on Google's part, their philosophy about continuously and silently making it better. I think in its ugly microsoft-type tasteless way it does OK at communicating its message to decision-makers at big companies. I would also add that it's not a straw man. If someone let me bet ten dollars on Google killing Google apps in the next 5 years (or maiming it beyond recognition/usability, and not allowing me to access a version I can/want to use), and I get a thousand dollars if it happens, then I'd probably take that bet. That ten dollars isn't money down the drain, it probably has a decent chance of paying off and is worth my making that bet. Now put yourself in a fortune 500's shoes and their level of aversion to change risk...

timjahn 15y ago

When I see a major corporation launch an ad as childish and desperate looking at this, I only think one thing: they're scared, desperate, and running around trying to figure out why things aren't looking so good on the road ahead. I truly could only see Microsoft launching something like this. No other company would be so foolish.