Incentives have changed. The old style wanted to make the reader feel informed about many issues quickly when reading through most of the newspaper, making peo

Incentives have changed. The old style wanted to make the reader feel informed about many issues quickly when reading through most of the newspaper, making people want to buy the next newspaper. The new style wants people to go to, and then spend as much time as possible in, every individual article, in order to maximize retention numbers for ad revenue for that article.