> “why would the PR firm call the journalist who hasn’t had a byline in three years”? That kind of answers itself, doesn't it? They're an NYT reporter and have

> “why would the PR firm call the journalist who hasn’t had a byline in three years”? That kind of answers itself, doesn't it? They're an NYT reporter and haven't had a byline in three years. They're probably not gonna approach John Carreyrou – also at the Times – or someone who already has a good thing going and doesn't need to publish a puff piece.