> News organizations are tired of providing fodder for Facebook comment sections and not getting eyeballs on their own websites. That's not limited to Canada.

> News organizations are tired of providing fodder for Facebook comment sections and not getting eyeballs on their own websites. That's not limited to Canada. It's a worldwide phenomena. But the question media company should be asking themselves is why aren't people actually clicking on the articles and reading the content? It's perplexing to me because it would cost them (the media companies) billions of dollars if they had to buy adds on platforms like Facebook for their content. They get all of it for free and yet these links don't translate into actual clicks.