Great piece. I especially like the part about iCloud: Q: But doesn't competition from Apple's iCloud service give you pause? There is a company that also swea

Great piece. I especially like the part about iCloud: Q: But doesn't competition from Apple's iCloud service give you pause? There is a company that also sweats the smallest technical details. A: I think they've demonstrated that they fundamentally care about making the Apple experience really good, but they don't pay nearly the same attention to other platforms. Even if you're an Apple user, what happens when you need to share with someone who has an Android phone or you have to work with someone who has a Windows PC?