Seems like an overly cynical take on capitalism, and I'm not exactly capitalism's biggest fan. All businesses are in the business of maximizing profits. If the

Seems like an overly cynical take on capitalism, and I'm not exactly capitalism's biggest fan. All businesses are in the business of maximizing profits. If they can be more profitable with fewer writers, of course they'll reduce staff. But if X content produces Y results, one should expect that 4X content will produce 4Y results. Profitable activities get invested in. Cost centers get optimized. ChatGPT lowers the bar for content creation, which actually raises the bar for producing content that will stand out. If you're just copying/pasting content from ChatGPT, you'll have a lot more content, but it won't stand out. It's content for the sake of content, as opposed to content that's meant to engage and persuade a person to spend money on your products. This is especially true with LLMs. They can't come up with truly creative content. LLMs, by design, return the most average content imaginable. This has tremendous value in the hands of a skilled writer/editor. Remember: The purpose of marketing is to make your brand and your products stand out from the crowd. You're not going to achieve that by producing what is, by definition, the most average content possible. ChatGPT makes me a better writer. That's all there is to it. Businesses that don't believe content can sell shouldn't have any writers at all. Those that do should invest in AI-competent writers more than ever. I maintain that AI is only a threat to me as a writer if either (a) I'm a hack who produces low-value content, or (b) my employer is stupid. I'd rather not work for stupid, anyway.