Corporate America hasn't been "corrupted" by social concern politics. Rather, the social mores of the US have moved on. A corporation advertising with a rainbow

Corporate America hasn't been "corrupted" by social concern politics. Rather, the social mores of the US have moved on. A corporation advertising with a rainbow flag has the same value-free profit-seeking connotations as advertising with an American flag in the 1980's. What has actually changed is that the right wing has anchored their viewpoints to the social mores of the 1950's, making them no longer conservative but rather reactionary (as laid out by Moldbug himself). From that perspective, every day regular society ends up seeming increasingly hostile. What has happened is that they've moved into the position of activists. And like many newly minted activists, rather than doing the slow work of convincing others of the value of their beliefs, they're merely asserting things should be a certain way and then playing the victim when they aren't.