> I'm willing to outbid them by an order of magnitude easily. If even 1% of the user base follows along that's a lot of money. They already have monetization i

> I'm willing to outbid them by an order of magnitude easily. If even 1% of the user base follows along that's a lot of money. They already have monetization in the form of Reddit Gold and awards. You can pay for premium right now. Also, people are _really_ reluctant to pay for services they get for free; take a look at the recent thread about YouTube ads [0] and the lengths some people go to in order to justify watching the content for free (while blocking ads, no less). I don't necessarily disagree with your take, but I'm pretty sure you're overestimating how much people are willing to pay Reddit directly. [0] https://news.ycombinator.com/item?id=35892512 https://news.ycombinator.com/item?id=35892512