Selling gimmicky overpriced stuff based on group identity really isn't anything new. "Patriot Mobile" is one of the most transparent examples - they're not buil

Selling gimmicky overpriced stuff based on group identity really isn't anything new. "Patriot Mobile" is one of the most transparent examples - they're not building out their own network of cell towers, so "your money" [0] is still going to whatever big carrier(s) they buy service from. It's the red tribe equivalent of green washing. The underlying open question remains how successful will media (social and otherwise) continue to be at keeping so many people's perspectives so focused on identity politics (both flavors). [0] term from their radio ad.