In the 90s it was the same behavior but in the opposite direction. Reaganism started taking a toll on the psyche of the burgeoning GenXers who were just getting

In the 90s it was the same behavior but in the opposite direction. Reaganism started taking a toll on the psyche of the burgeoning GenXers who were just getting into the marketplace and very non-conservative things like Nickelodean, hardcore rap/rock/grunge/alternative, Beavis and Butthead, and other pop-culture shifted hard against it. Many companies followed suit providing products that suited that generation. The market works. It will follow the buyers.