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I expect you are in the minority in terms of rationale. For most people, the more you get in the bundle, the greater the incentive, the faster the flywheel spin
by next_xibalba 3y ago
I expect you are in the minority in terms of rationale. For most people, the more you get in the bundle, the greater the incentive, the faster the flywheel spins for Amazon. This is why bundling is both so powerful as a strategy and is also often the target of anti-competitive complaints.
- cowsup 3y agoThat opinion becomes the majority when they increase the cost as well. Similar services have emailed me over the years, saying that, since they're continuing to grow and provide more benefits, they have to raise the price as well. It's one thing when it goes from the $7/month I paid for Prime way-back-when to the $15/month I pay now. But the average phone plans are more expensive than that, on their own. So, if Prime offers this for all members, and a large percent end up using it, they'll have to raise prices in order to remain profitable. If this were truly the "Free Mobile Service" offered in the title, that'd be one thing. But that's not how business works.
- bombcar 3y agoExactly - we saw the same exact thing with cable, where they kept bundling more and more channels until the basic cable subscription is $80 and people started saying "why am I paying this?"