It’s not the only path it’s just the easiest in the short term. One concept that tech companies seem to have completely forgotten is brand equity. They will sq

It’s not the only path it’s just the easiest in the short term. One concept that tech companies seem to have completely forgotten is brand equity. They will squander long-term reputation for short term gains due to, as you said, downward pressure from investors - which in itself isn’t a bad thing, but they’re sacrificing long term gains for short term ones. The solution here would be to have mature/smarter/more savvy CXOs/founders who know how to manage expectations for growth. There’s plenty of organizations who are capable of setting multi-year growth plans in place and getting their investors in line. This is probably nigh on impossible if you’re venture-backed because most of these guys are looking for sugar, not complex carbs.