What's more possible: 1) he just said it to promote Convore 2) he really believed that (in an environment with hundreds of factors), companies' use of Convore

What's more possible: 1) he just said it to promote Convore 2) he really believed that (in an environment with hundreds of factors), companies' use of Convore had a noticeabe effect on their performance? I know where I'd put my money on...