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This is basically lose/lose for everyone. API clients would be able to identify ads in the feed and just not show them. "High-profile" apps will be required to

This is basically lose/lose for everyone. API clients would be able to identify ads in the feed and just not show them. "High-profile" apps will be required to show them at risk of Reddit terminating their access, but the long tail will just ignore them. Reddit and advertisers won't get the same "audience measurement" analytics data, and third parties I imagine would be pretty reluctant to dump some privacy-invading third party sdk blob in their app, especially when they don't really benefit from it. Also, one of the attractions of third party clients is lack of ads. This'll turn users away from them.

AlexandrB 3y ago
> Reddit and advertisers won't get the same "audience measurement" analytics data It's pretty crazy that a site like Reddit needs this to target ads effectively. You often have your interest groups already self-sorted thanks to subreddits.
toyg 3y ago
> API clients would be able to identify ads in the feed and just not show them. Meh. Serve ads as JS chunks, measure views; if things don't tally up between api requests and ad hits, you have a word with the developer. There aren't that many Reddit apps with significant amounts of users.
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m-p-3 3y ago
Or skip the ads problem on third-party apps altogether by requiring the use of Reddit Premium to use third-party apps. That way reddit gets paid, you avoid having to deal with ads and the developers don't have to absorb an astronomical and unreasonable invoice for API access.
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