The article makes it sound a bit like the big companies are doing something very evil to the users data just because they are evil and greedy. I encountered thi

The article makes it sound a bit like the big companies are doing something very evil to the users data just because they are evil and greedy. I encountered this problem in my development work, and in reality it's much more complicated, while some companies might well be evil and greedy, the real problem is that the means available in the browser for doing cross-domain integration of web services while controlling privacy are really poor. The P3P header is just a formal way of describing the companies privacy policy. Now, the problems is that when targeting MSIE, there is no way for a company to make their P3P header honestly reflect their existing privacy policy and still do integration with a third-party vendor on their page, because if the privacy policy described in the P3P is not restrictive enough IE blocks the cookies and there is nothing you can do about it, there will not even be a popup window for the user to decide what he wants do about it, it simply won't work. Example: let's say you want to embed a facebook widget or whatever in your page and you have to do it via an iframe because that's the way facebook supplies it (and it might well be that for technical reasons no other way would work OK for both facebook and you). Then, after the user does something with the widget, you want your page to be called again, while maintaining the users identity (with the user still being logged-in in your page). This works well by default in all browsers, except for IE, which without the privacy policy being restrictive enough (as described in the P3P header sent by your page), will simply ignore the session-id cookie and log the user out in the iframe. I don't think with a well thought out security model companies should have to make such a choice between functionality vs. having a specific privacy policy, those things should be completely independent. If the user actually wants to use third-party integration on a page supplied by a company with a not very restrictive privacy policy, why should the browser prohibit it? This is commonly needed, and currently the only way in MSIE to fix it other then sending an adequate P3P is AFAIR to lower the security settings, which most common users don't know how to do, and of course as a company you wouldn't like to recommend your users to lower their security level anyway. The browser should make sure the user knows what is going to happen, but then give him a choice and stay out of the way if that's the user wish.