This turned out to be an interesting read. The author succeeded in applying his criteria to his own article: 1. It denies some aspect of the audience assumptio

This turned out to be an interesting read. The author succeeded in applying his criteria to his own article: 1. It denies some aspect of the audience assumption-ground: It denies that what is interesting is what is true, and proposes a different theory. 2. It falls into one of the outlined categories: “What seems to be a disorganized (unstructured) phenomenon is in reality an organized (structured) phenomenon”. In this case the phenomenon is interesting theories. However, although he insists on understanding one's audience's assumptions about a topic in order to stimulate their interest, he provides little guidance on how to figure out those assumptions.