I think it is just a challenge to market the experience. Immersion doesn’t look like immersion from the outside — all you know is you can’t see most of the acto

I think it is just a challenge to market the experience. Immersion doesn’t look like immersion from the outside — all you know is you can’t see most of the actor’s face. You also can’t accurately show what the user is experiencing because your advertising surface is typically not a VR device. If someone can’t crack it then I guess the method will just involve grinding away at getting more users each generation so you can map their ad onto your own experience.