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That is a good point. I think the most expensive case you can buy for an iPhone from Apple is about $60. Even if you check off all available options you still
by rootusrootus 3y ago
That is a good point. I think the most expensive case you can buy for an iPhone from Apple is about $60. Even if you check off all available options you still can't break $2000 for a new iPhone. But there are third-party cases costing multiple thousands of dollars, so there must be some market for it. Though I suspect Apple knows more about the size of that market than I do. Still, I'm surprised they don't even try to sell an ugly Hermès multi color case for $600.
- ghaff 3y agoApple isn't really in the business of low volume luxury/status goods. Yeah, some people will mock Apple users as status-seeking. But, really, everything Apple sells may not be bargain goods but they're a pretty long throw from one of those many Vegas clothing etc. stores where, at least figuratively, I couldn't buy a single item--or at least wouldn't even consider it.
- rootusrootus 3y agoBut they do sell $600 Hermès watchbands. And the stainless steel watch, which is essentially a designer choice. So a designer phone case would be a decent analog to that. I'm actually surprised $59 is the most expensive case they sell.
- BirAdam 3y agoThe primary thing here is the Hermes band is made by Hermes and sold in Apple's stores. They don't actually make it. Apple will make higher-end stuff if they continue to have trouble selling new hardware tho. I expect that they'd actually go both directions, more low-end and more high-end.
- fragmede 3y agofrom Apple. Burberry will happily charge you $410 for a case. https://us.burberry.com/checkleather-iphone-14-pro-case-p80716881 https://us.burberry.com/checkleather-iphone-14-pro-case-p807...