> So what’s the motivation to get into this space? What is the opportunity that Apple sees, for example? I think for Apple, it's just another new personal comp

> So what’s the motivation to get into this space? What is the opportunity that Apple sees, for example? I think for Apple, it's just another new personal computing platform. Just like personal media devices, phones, tablets, TVs, smartwatches etc. They may not necessarily see a big opportunity. They simply cannot afford to ignore a new computing platform.