I am immediately turned off by that small LCD in the keyboard and whatever is going on in the top bezel. A project like this should focus on their core mission

I am immediately turned off by that small LCD in the keyboard and whatever is going on in the top bezel. A project like this should focus on their core mission, pick a simple & solid design, and _deliver_. The last thing they should be doing is distracting themselves with gimmicks; they said themselves how immensely tough this space is, even the most barebones of designs are enormously complex. There will be time for gimmicks once all the important stuff is done first.