Why isn't Blockchain tech used to solve the problem of domain name resolution? Why aren't these solutions getting any traction? Tokens would serve as a built-in

Why isn't Blockchain tech used to solve the problem of domain name resolution? Why aren't these solutions getting any traction? Tokens would serve as a built-in payment system for purchasing domain names and also as a spam prevention mechanism, it's decentralized and therefore wouldn't rely on any centralized authority, the incentives for running nodes would be built in... They are highly replicated and can replicate without limit which means it would be able to scale to support unlimited reads (which is what matters most when it comes to a DNS system). It would be distributed geographically and therefore could provide the fastest lookup times possible as you could run your own node to get the lowest lookups for existing domains... Also, ownership of domains would be cryptographically secured. WTF is this not getting any traction? Why aren't browser makers adopting this or enabling Blockchain-based domain lookups by default? There are solutions like Unlimited domains but they're not actually being rolled out...