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Right, the vast invisible army of 30-something suburban female gamers playing Roblox and Minecraft on weekdays between 3-5pm. It's worth noting adult advertisi
by kristopolous 3y ago
Right, the vast invisible army of 30-something suburban female gamers playing Roblox and Minecraft on weekdays between 3-5pm.
It's worth noting adult advertising fetches a higher rate than child advertising and ad networks will fill at a much greater rate, especially in RTB systems.
So even if they do realize it, it's um, better to stay quiet and pretend.
- TeMPOraL 3y ago> Right, the vast invisible army of 30-something suburban female gamers playing Roblox and Minecraft on weekdays between 3-5pm. Yeah, when you put it that way... I really feel ashamed now, because as I said, I actually believed that, back when it was not Minecraft and Roblox, but a some random mind-dumbingly stupid casual games. I explained it to myself as those women using those games to relax or wind down after a hard day of work (at home, at dayjob, or most likely both). It was almost believable with simple causal games - ones that you can pick up at any moment and play 5 or 15 minutes at a time. Good point about advertising rates. This seems like a good explanation why this isn't talked about more.
- kristopolous 3y ago> Yeah, when you put it that way... I really feel ashamed now, because as I said, I actually believed that, Companies with millions in funding and probably hundreds of people were based on this assumption. Irrational exuberance is complicated. Don't be hard on yourself