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I could recommend retooling your mag for single landscape screens, but, a) I don't know your print:download ratio, and b) you asked about Kickstarter! My knowl
by jeffool 15y ago
I could recommend retooling your mag for single landscape screens, but, a) I don't know your print:download ratio, and b) you asked about Kickstarter!
My knowledge does not come from using it, but instead trying to convince friends and associates to use it, after researching and being enthralled by the potential! First codes the news that, you can't use Kickstarter! Forever, you can use IndieGoGo, if you don't mind the higher total fees (7%, plus afee for not being American (money changing.))
Take inventory. What do you have that has value? Can you leverage that for backing? You're on issue #7 and don't charge, so offering free digital issues to low level backers didn't give you anything. But paper copies do. So any spare stock you have, well, consider this your "fire sale" to raise cash. If you print on demand... Ouch.
Make sure backers know this isn't business as usual, this is an event! I'd make the push to "back Interesting Times volume 2!" And start with new renumbering, and a quarterly schedule. This may be the time to start charging $2 a digital issue, and push to get into digital storefronts like Amazon, iTunes, and even Steam. Don't think this bad. I mean, if you can offer ~100 pages of content that's a great deal. And if not charge, which I understand, consider ads. (Actually, I personally other ads. But at that rate, I see no reason not to retool things as a website... And offering ads at reduced price could be great high tier backing options.) If you're okay with charging, consider subscriptions at reduced rates. Offer DRM free issues congruently with other pay options. But I'm getting into backing rewards now... As I said before, take stock. My point here really is, you want money to continue to chine in, right? Even after the fund raising?
Have people vouch for you. Any connections you've made, use. Ask people if they'd consider giving you blurbs. "Required reading for world domination. Or at least dominating your social circle." - Semi-Popular Person, Company/Culture X. This may play to the mainstream to give you credibility, but of course it also appeals to fans of that person's fans.
Find someone to help make you a worthwhile video. You have to know someone who can film and edit high quality video. If you don't, you can shoot it yourself on a cell phone, and use open source video editing equipment, all for nothing, but you have to make it "work." Get across not only yourself, but the idea that you're offering. Not "a magazine," but that after reading your magazine, your readers will be better equipped to succeed I the world around them. That, somehow, is your video.
And that video is probably the most important thing.
- jeffool 15y agoI guess one thing I was dancing around in this was said by someone else. If you don't find a way to turn this into a money making venture, you'll find yourself right back in this spot in a year. And if you do, you may not even need something like Kickstarter/IndieGoGo. /edit: I also typed all of that on my phone. Wow at those typos. And how longwinded I got. By the I finished, I couldn't bring myself to editing on that tiny screen. Sorry about that. Feel free to ask or email if anything was too confusing. Of course, that said, you can find all the same material I've read with a little Googling, I'm sure.
- itmag 15y agoWow, quality advice. Maybe I should contact you, eh? :)