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Not quite $240, but Netflix apparently spends about $100 for customer acquisition [1] (data is a few years old). I imagine the other streaming sites have simila
by spacebanana7 3y ago
Not quite $240, but Netflix apparently spends about $100 for customer acquisition [1] (data is a few years old). I imagine the other streaming sites have similar unit economics.
In consumer finance, CACs are even higher. For standard credit cards it’s around $200 but can be over $1000 for premium cards.
[1] https://www.fool.com/investing/2018/01/23/netflixs-83-million-new-subscribers-didnt-come-che.aspx https://www.fool.com/investing/2018/01/23/netflixs-83-millio...
[2]https://www.unifimoney.com/blog/changing-the-vicious-cycle-of-push-to-pull-in-customer-acquisition https://www.unifimoney.com/blog/changing-the-vicious-cycle-o...
- moneywoes 3y agoInteresting wonder if there is a list of CaCs by industry somewhere