Our CAC is higher than $240. Lots of services are. When you start thinking about a customer being worth multiples of their revenue (not even profit) it makes

Our CAC is higher than $240. Lots of services are. When you start thinking about a customer being worth multiples of their revenue (not even profit) it makes a lot of sense. Also, online advertising can lead to in store sales. When you look at those dollars people spend a couple orders of magnitude more than $240 on stuff every year.