Honestly, no. I don't want merchants refusing to sell items just because they discover that they're not the lowest price. I'm willing to pay a premium with cer

Honestly, no. I don't want merchants refusing to sell items just because they discover that they're not the lowest price. I'm willing to pay a premium with certain merchants due to my confidence in their delivery speed and counterfeit protection (e.g., B&H). I wouldn't want B&H to refuse to sell items to me if they noticed other vendors undercutting them on price. If Amazon was really trying to prevent the user from getting a bad deal, then instead of making the buy button harder to find, they should be saying, "Hey, you can buy from this other website at a lower price." Also, I'm not talking about anything close to 5x pricing. I was charging a 15% premium on Amazon to offset their fees and higher return rate, and that got my listings suppressed.