In sum, the article notes that in the industrial age all efficiency was essentially structural efficiency. In the information space that has become personal eff

In sum, the article notes that in the industrial age all efficiency was essentially structural efficiency. In the information space that has become personal efficiency. The article suggests (via the example of Merlin Mann) that personal efficiency is potentially a losing battle, and suggests we should (in part) seek to offload some of this efficiency burden to be structural efficiency. Hence, my take-away, the article discusses the tension of productivity as it comes from the organization and as it comes from the individual. Historically production line efficiency was gained by the organization optimizing how individuals perform. That has evolved to a technology and information space where it is _only_ the individual that can optimize their productivity. The article essentially ponders the culture that this individual productivity pr0n has created. The mentions about Jira/Sprint style organization seemingly are thoughts & suggestions for how efficiency can in part be driven by the organization so that there is structural efficiency and not only individual efficiency. There are a few examples as well of how personal efficiency can drive organization wide inefficiency (eg: blasting out an email with a question and demanding an immediate answer, efficient for one, and not efficient for the other). One of the last sentences in the article summarizes this: >> We must, in other words, acknowledge the futility of trying to tame our frenzied work lives all on our own, and instead ask, collectively, whether there’s a better way to get things done.