6 ms·
Yes, but in consumer hardware, their silicon outperforms the competition.
by dankle 3y ago
Yes, but in consumer hardware, their silicon outperforms the competition.
- smoldesu 3y agoYep. Ray-ban's optics are world-class as well, but that doesn't exclude them from being called a lifestyle company.
- qwytw 3y agoIphone and Macs are obviously huge in the enterprise market though.
- smoldesu 3y agoIf I had a dime for every lifestyle product that was "obviously huge in the enterprise" I could fund the next WeWork in a cash deposit.
- brookst 3y agohttps://www.computerworld.com/article/3644494/2021-the-year-apple-became-a-big-player-in-enterprise-tech.html https://www.computerworld.com/article/3644494/2021-the-year-... > By 2021, this migration had become a trend. IDC claimed macOS device use across US enterprises reached 23% while iPhones accounted for 49% of business smartphones and iPads accounted for most tablets used in the workplace.
- smoldesu 3y agoHaving enterprise customers and being a lifestyle product is not mutually exclusive, especially in American business.
- brookst 3y agoYou're obsessed with this "lifestyle" designation. Ok, fine. Apple's a lifestyle company, whatever that means.
- smoldesu 3y agoApple is obsessed with their lifestyle designation: https://www.youtube.com/watch?v=zfR_Jj4grZE https://www.youtube.com/watch?v=zfR_Jj4grZE They publish ads and write all their copy with the intention of framing their products as anything other than a computer.
- brookst 3y agoThis seems to offend you for some reason. Apple's just doing age-old value selling, where you promote the benefits of a product rather than the features. See https://blog.hubspot.com/sales/value-based-selling https://blog.hubspot.com/sales/value-based-selling
- smoldesu 3y agoIt might shock you to learn that I don't really care :) I doubt Pat Gelsinger does either, since he's publicly stated that Intel would fab Apple Silicon chips at their ARM foundry if/when TSMC goes offline. The guy's just having a laugh by putting an awfully accurate label on a fruit that pays extra to resist labeling.
- qwytw 3y ago> I doubt Pat Gelsinger does either Maybe he should start caring* otherwise he risk running Intel completely into the ground? After all Apple was one of their largest clients until recently. Then a "lifestyle company" managed to somehow design better CPUs than Intel despite that just being an afterthought for them (since apparently Apple only focuses on the "lifestyle" stuff..). I find it so fascinating the people get really obsessed by Apple (both in a negative and a positive way). > I don't really care :) Well a string of your comments would imply that you could actually care less about Apple. *(I'm pretty sure he does in non imaginary reality )
- qwytw 3y agoAnd? Companies can target multiple markets simultaneously? I mean basically every other phone or PC manufacturer has tried to become a lifestyle product Apple has just been way more successful at it... > especially in American business. Well more American business can afford spending an extra $1000-2000 on superior hardware* for their employees without thinking about it that much. What's wrong with that? *comparable laptops for Dell, Lenovo, HP etc. cost not that much less for Macs. What's the difference between a Dell XPS and a Macbook in that regard? Or Dell is also a lifestyle brand?
- qwytw 3y agoI don't know maybe you would maybe you wouldn't. All I know that huge numbers of employees of both large and small companies regularly use company provided Macs and Iphones for work. Are you actually disputing that? Really?
- brookst 3y agoZeiss would have been a better comparison.
- deleted 3y ago[deleted]