But if a product does not comply with EU standards, it is illegal to sell/import/use it in the EU regardless of if the trademark owner allows its sale - it's no

But if a product does not comply with EU standards, it is illegal to sell/import/use it in the EU regardless of if the trademark owner allows its sale - it's not up to them. So yes, deputizing trademark owners to police imports, on the off chance that maybe sometimes their decisions will align with other consumer-protection laws, is always fully anti-consumer.