3 ms·
I think the ballooning of the UX field is a sign of prolonged good times where the question "does it make money?" is all but forgotten. Live in these times long
by dahwolf 3y ago
I think the ballooning of the UX field is a sign of prolonged good times where the question "does it make money?" is all but forgotten. Live in these times long enough and it becomes second nature to believe that your profession is essential, its importance proven.
Consider Amazon. Not once in their history did they have a "proper" UX. It's always been ugly, unpleasant, inconsistent, messy. And yet they rule. Craig's list is similar.
These serve as examples that bare bones UX combined with solid business essentials work. It doesn't mean that UX is a luxury in every context, it's a wake-up call to link the work to real business outcomes.
Not to mention, to stand out from the bland average. In this so-called "golden age of UX", I honestly cannot remember a single case where I thought "wow, this is top notch UX, clearly well researched".