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Virality is the engine that’s powered many of the biggest sites on the internet (Facebook, Twitter, Pinterest, etc). If you’re aiming to have a huge user base,
by kurtvarner 15y ago
Virality is the engine that’s powered many of the biggest sites on the internet (Facebook, Twitter, Pinterest, etc). If you’re aiming to have a huge user base, user to user spreading is the most effective, if not the only way.
It amazes me the number of people trying to build consumer internet products that don't get this.
- billpatrianakos 15y agoThere's also people who know this but just don't get viral itself. It's one thing to know you need something and another thing to really know how to implement such a strategy. I'm a great example of this. I know I've got at least one product that people would love but I just don't get viral partly because I'm not exactly a social/share-everything-on-social-networks type of person. To me it seems like most people know the importance of viral marketing but are lost on how to actually put it into practice. I have a job where I talk to people about similar things and they come to me and say "I know I need to do the social media thing but I don't get it".