Forget ML, Lyft can tell if you are a more profitable / more engaged customer through your usage of Lyft Pink, which explicitly offers Priority Pickup. They are

Forget ML, Lyft can tell if you are a more profitable / more engaged customer through your usage of Lyft Pink, which explicitly offers Priority Pickup. They are transparent about getting you a driver sooner, for cheaper, and I guess the subscription you pay for drives the value.